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ICON SYSTEMS ~ MOOSE & KO
The Main Event
These anchor marks are designed for maximum recognition and long-term use. Built to scale, adapt, and feel unmistakably on-brand across platforms.
Core Brand · Primary Marks · Scalable Identity
Lisa Centeno
Signature Style
Where brands find their voice and learn how to show up consistently.
This section focuses on core identity. From logos to supporting marks and icon systems, each piece is designed to be flexible, memorable, and ready to live across touchpoints, not just mockups.
THE THREE F'S
When Signatures Flex
Small visual elements designed to carry the brand’s voice across interfaces, touchpoints, and moments.
Flexible · Focused · Familiar
TYPOGRAPHY
Type that Talks
Logo systems led by typography, rhythm, and spacing.
Letterforms · Balance · Voice
ICON SYSTEMS:
MOOSE & KO | COMPAWTIBILITY | REELBITES | GS
Bits with Big Personality
Small visual elements designed to carry the brand’s voice across interfaces, touchpoints, and moments.
Tiny details · Major impact
LOGOS GALORE:
Designed for GOOD
A curated set of logos created for community organizations, nonprofits, and passion projects. Thoughtfully designed to support meaningful work with the same care and craft as client brands.
Purpose · Community ·· Craft