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Surf the Flow

Designing how people move, not just
what they see. 

Web experiences should feel intuitive, intentional, and effortless to navigate.
These projects focus on structure, clarity, and thoughtful user flow while balancing brand expression with usability across every screen.

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​Brand Scope
Brand identity, logo design, packaging and label design, e-commerce website, and digital marketing assets.

UI COMPONENT
Homepage Experience

The homepage establishes Moose & Ko’s playful yet polished brand voice from the first scroll. Bold color, expressive typography, and friendly photography work together to create an immediate emotional connection with pet parents.


Brand storytelling · E-commerce · Responsive design

UI COMPONENT

Scrolling Banner Sample

A playful, horizontally scrolling banner used to communicate Moose & Ko’s core values and brand voice. Designed to feel lighthearted while reinforcing trust, inclusivity, and the “for all your furry friends” message.


Motion design · Brand voice · Micro-interactions

UI COMPONENT

Web ComponentBrand Bolstering

A reusable brand component that anchors the site experience. The logo lockup reinforces brand recognition while flexing across layouts without losing clarity or personality.


Visual identity · Component design · Brand consistency

PRODUCT MODULE

Thumbnail SetProduct Highlight

A focused product module designed to spotlight key offerings while keeping the experience warm and approachable. Strong product photography paired with concise copy helps drive engagement without overwhelming the user.


Product design · Conversion-focused · UI layout

MARKETING BLITZ

Promo Campaign | Banner

A bold, campaign-driven banner created to support promotions and seasonal messaging. Designed to stand out visually while staying cohesive with the Moose & Ko brand system.


Campaign creative · Digital marketing · Brand consistency

© 2035 by Rose Centeno

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